A new nourishing and potent under-eye cream is offered by the contemporary beauty brand Herbivore Botanicals. The impactful formula is called the SuperNOVA 5% THD Vitamin C + Caffeine Brightening Eye Cream and this is the second plant-powered eye cream release from the company.
Herbivore Botanicals infused this cream with powerful ingredients that can enhance one's complexion. A potent 5% THD Vitamin C is key for this formulation as it addresses dark circles and discoloration in the under-eye area. Its texture is delicate and effective. Caffeine is added into the mix in order to reduce inflammation and puffiness, as well as to energize the skin. Finally, Herbivore Botanicals includes turmeric in the potent under-eye cream to deliver much-needed antioxidants and defend the skin from premature aging.
For added benefits, the brand recommends that users follow up with the NOVA brightening serum.
Potent Under-Eye Creams
Herbivore Botanicals Starts the Year Strong with the SuperNOVA Formula
Trend Themes
1. Plant-powered Beauty - There is an opportunity for other beauty brands to follow Herbivore Botanicals' lead and develop potent skincare products with natural and nourishing ingredients.
2. Under-eye Skincare - The under-eye skincare market is ripe for disruption, with innovative products that target specific concerns, such as dark circles and puffiness.
3. Antioxidant-rich Formulations - The inclusion of potent antioxidants in beauty products is a growing trend, providing an opportunity to offer powerful skincare remedies for consumers concerned with premature aging and skin damage.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the demand for potent and plant-powered formulations, such as under-eye creams, to offer innovative products to consumers searching for natural and effective solutions.
2. Natural and Organic Products - The natural and organic skincare market is a growing industry with a focus on clean and sustainable beauty offerings, such as Herbivore Botanicals' under-eye cream, offering an opportunity for brands to expand their product lines and reach new audiences.
3. Anti-aging Skincare - The anti-aging skincare industry is expanding, with opportunities for brands to introduce innovative formulations that address specific skin concerns, such as dark circles and discoloration, with the inclusion of potent and nourishing ingredients, such as THD Vitamin C and turmeric.