The Post-it 2012 campaign is filled with common forgetful statements that have been corrected at the last minute. For instance, one would have read, "I went on a road trip without a full tank of gas," but a piece of Post-It paper swooped in to save the day, covering up the 'out' in 'without' to show that it just narrowly helped avoid a frustrating situation.
Conceived and executed by students from the School of Visual Arts, New York, United States, the Post-it 2012 campaign was art directed by Camilo Galofre and MyTran Dang with creative direction by Jack Mariucci. A simple concept, to say the least, it nevertheless gets the point across perfectly well. With Post-It notes, people will easily be able to overcome their forgetful and neglectful tendencies, be them big or small.
Corrected Forgetful Statement Ads
The Post-it 2012 Campaign Shows the Benefit of Sticky Notes
Trend Themes
1. Sticky Note Marketing - Opportunity for companies to create marketing campaigns using sticky notes to promote their products or services.
2. Last-minute Corrective Advertising - Opportunity for companies to create advertising campaigns that utilize last-minute corrections to engage with audiences and promote their brand.
3. Memory Improvement Products - Opportunity for companies to develop products that help improve people's memory and prevent forgetfulness, such as phone apps, wearable devices, or dietary supplements.
Industry Implications
1. Stationery and Office Supplies - Opportunity for stationery and office supplies companies to expand their product lines by developing and promoting sticky note products for marketing and organizational purposes.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to create engaging campaigns using last-minute corrections and sticky notes to increase brand awareness and customer engagement.
3. Personal Development - Opportunity for companies in the personal development industry to create products and services that help improve memory and prevent forgetfulness in individuals.