Because India is now the hip and happening place where so many wannabees and Hollywood stars want to be, Posh Spice has agreed to be the cover model for this month’s issue of ‘Vogue’ India.
It really doesn’t matter that Posh is about as Indian as a bowl of borscht, she’s a style icon and can pull off any look--even that of an Indian princess. Check out her Vogue photo shoot, she’s simply stunning with extensions and a traditional Indian sari fit for royalty. She might want to consider keeping the long locks, she looks gorgeous.
Posh Princess Pictorials
Victoria Beckham for Vogue India
Trend Themes
1. Celebrity-brand Collaboration - Celebrity and fashion industry trends indicate a rising interest in collaborating with one another to meet the demands of modern consumers.
2. Cultural-blending Fashion - Blending traditional Indian fashion with Western trends by global influencers like Victoria Beckham represents a lucrative opportunity for the fashion industry to invest in innovation and produce culturally diverse fashion lines.
3. Global Fashion Localization - Incorporating and adapting global fashion trends to local cultures, like Indian fashion in the case of Vogue India, is a trend that provides disruptive innovation opportunities for the fashion industry to expand globally and diversify product lines.
Industry Implications
1. Fashion - The fashion industry is steadily expanding to accommodate international market demands and make use of the opportunity to create innovative designs that connect with global customers.
2. Entertainment - The entertainment industry is leveraging the use of celebrities to attract global consumers and create marketing opportunities to promote their brands.
3. Media - Media industry trends indicate a growing interest in the globalization of entertainment and the adoption of foreign cultures to create connections with broader demographics and attract a larger audience.