Political Pin-Ups

The 2009 Sarah Palin Calendar

Who knows if Sarah Palin will be the next Vice-President, or even President, but one thing is certain, she will be in next year’s calendar market. The Sarah Palin 2009 Calendar: A Personal Look at the Vice Presidential Candidate is now available for your viewing pleasure.

The calendar was commissioned by Judy Patrick, her friend, Wasilla Vice Mayor and professional photographer. The calendar includes some 50 shots of Sarah Palin and her family. The cover is certainly patriotic, with the American flag in the background, but her fully-dressed photo shows her slinging a shotgun over her shoulder!

The calendar costs $15.95 and can be purchased from Amazon, Atlas Books or from the photographer’s website.
Trend Themes
1. Personalized Calendars - There is an opportunity for disruptive innovation in the calendar market by offering personalized calendars featuring individuals or themes that resonate with consumers.
2. Celebrity Merchandise - The market for celebrity merchandise, such as calendars, presents a disruptive innovation opportunity by constantly evolving to feature popular individuals and capitalize on their popularity.
3. Digital Printing - The advent of digital printing technology has transformed the calendar industry, allowing for on-demand printing of personalized calendars and opening up opportunities for customization.
Industry Implications
1. Photography - The photography industry can tap into the trend of personalized calendars by offering professional photography services and customized calendar printing options.
2. E-commerce - The e-commerce industry can capitalize on the trend of celebrity merchandise by creating online platforms that offer a wide range of celebrity calendars and related products.
3. Printing and Publishing - The printing and publishing industry can embrace digital printing technologies to streamline calendar production, reduce costs, and offer more customization options to consumers.

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