Just in time for summer, Polaris – the global leader in outdoor recreational vehicles – launched the Polaris Adventures Select nationwide. The subscription-based membership program will allow outdoor enthusiasts to access Polaris vehicles – which include ATVs, side-by-sides, snowmobiles and Slingshots – at their leisure through a network of almost 200 outfitters.
"Since launching Polaris Adventures Select early last year, 90 percent of our members are new to the powersports industry," said Vic Koelsch, senior vice president, chief digital and information officer at Polaris. "We’re thrilled to expand the program and make it available to all types of riders and believe it could be one of the biggest levers, if not the biggest, to new customer growth."
The Polaris Adventures Select membership program starts at $149/month.
Outdoor Vehicle Rental Memberships
Polaris Debuts the Polaris Adventures Select in Time for Summer
Trend Themes
1. Outdoor Vehicle Rental Memberships - Polaris Adventures Select launches subscription-based membership program, making access to their outdoor recreational vehicles more accessible and affordable.
2. New Customer Growth Lever for Powersports Industry - Polaris Adventures Select presents an opportunity for powersports businesses to tap into a new market of outdoor enthusiasts through their affordable subscription-based vehicle rental program.
3. Expanding Membership Programs for Outdoor Recreation - The success of Polaris Adventures Select's subscription-based program could inspire other outdoor recreation companies to create similar models that make their services more accessible and affordable for a wider range of customers.
Industry Implications
1. Powersports - Polaris Adventures Select provides a disruptive innovation opportunity to the powersports industry by creating an accessible and affordable subscription-based vehicle rental program that appeals to a wider range of outdoor enthusiasts.
2. Travel & Tourism - Polaris Adventures Select presents a new opportunity for travel and tourism businesses to offer their customers an easy way to explore their destination's outdoor offerings without the financial commitment of owning a recreational vehicle.
3. Outdoor Recreation - The success of Polaris Adventures Select's subscription-based program could disrupt the outdoor recreation industry by motivating other businesses to adopt similar models that make their services more accessible and affordable to a broader customer base.