Three playful camouflage patterns are launched as part of a collaboration between KOHLER and Mossy Oak. These patterns are reserved for KOHLER's generators and trashcans. The three patterns are named the Original Bottomland, the Break-Up County, and the Shadow Grass Habitat. For now, the Mossy Oak designs are available for the 14RCA 14 kW Generator, 14RCAL 14kW Generator, the 20RCA 20 kW Generator, and the 20RCAL kW Generator. The playful camouflage patterns also adorn some of KOHLER's trashcans, namely the popular eight-gallon step trash can.
Whether indoor or outdoor, the brand maintains that these offerings are ideal for those with a passion for the outdoors. The partnership with Mossy Oak was also strategically launched at the peak of the fall season.
Playful Camouflage Patterns
Kohler and Mossy Oak Partner for a Special Capsule
Trend Themes
1. Playful Camouflage Patterns - Camouflage patterns are no longer just for military and hunting use but have become a playful trend in home appliances and accessories market.
2. Collaborative Branding - Collaborations between different industries, such as home appliances and outdoor/lifestyle brands, can create unique products that cater to specific markets and increase brand awareness through cross-promotion.
3. Seasonal Product Launches - Strategically launching products in alignment with the changing seasons can create consumer demand and provide an opportunity for businesses to tap into specific market interests and seasonal events.
Industry Implications
1. Home Appliances - There is an opportunity to differentiate products in the home appliances market through innovative designs and unique collaborations that cater to specific market interests such as outdoor enthusiasts.
2. Outdoor/lifestyle Brands - Collaboration opportunities exist for outdoor/lifestyle brands to expand their reach and tap into new markets by partnering with home appliance companies to create playful and unique products that appeal to a broader range of consumers.
3. Waste Management - Innovative designs and branding opportunities in the waste management industry, such as playful and bold graphic designs, can provide a unique selling proposition and appeal to specific market segments.