If you're looking to satisfy a pizza craving, but don't want to order a whole pie, the new Pizza Hut Melts are the perfect option.
Pizza Hut Melts are a single-serve option that offers consumers the delicious taste of pizza, but in a handheld format. Each order of Melts consists of two slices of the brand’s signature Thin N’ Crispy crust loaded up with cheese and other toppings. The slices are then folded over one another and baked until crispy. This unique design allows you to hold the crust on both sides with just one hand. The sandwich-style format also makes the new Pizza Hut Melts incredibly easy to dip.
The new Pizza Hut Melts come in four different varieties, each served with a corresponding dipping sauce like buffalo, ranch, or marinara.
Single-Serve Folded Pizzas
Pizza Hut Melts are a New Option for Individuals with a Pizza Craving
Trend Themes
1. Single-serve Food - The rising trend of single-serve food options may provide opportunities for companies to offer more convenient and customizable snacking options.
2. Handheld Food - The popularity of handheld food items like Pizza Hut Melts highlights the potential for disruptive innovation in the fast-casual dining industry.
3. Snacking Innovation - Innovation in the snacking industry should focus on creating novel and practical formats like Pizza Hut Melts that cater to the growing trend of on-the-go consumption.
Industry Implications
1. Fast Food - Fast food chains like Pizza Hut can leverage the rising demand for personalized and portable food options to introduce new menu items like Melts and gain a competitive edge.
2. Convenience Stores - Convenience stores can tap into the trend of single-serve and handheld food items to offer consumers a wider range of quick and easy snacking options like Pizza Hut Melts.
3. Food Delivery - Food delivery companies can partner with fast food chains to offer single-serve and portable items like Pizza Hut Melts as a viable option for busy consumers in need of a quick meal.