For a pizza fan, the thought of being unable to indulge in their favorite dish is truly horrifying, and Nobell Foods is using the universal love for pizza to raise awareness about the harsh realities of climate change with the Pizza Futures campaign. This action-inspiring campaign from the producer of cheeses made with animal-free dairy proteins explores the ways climate change could alter the production of pizza.
With a report, a limited-run magazine and a public service campaign, Pizza Futures offers a look at 30 data-driven scenarios of how the future of pizza might look. "Envisioning a range of climate futures isn’t just speculation—Nobellit’s a potent creative exercise that stretches the imagination and fosters proactive thinking. It makes the abstract more tangible," says Nobell Foods.
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Trend Themes
1. Climate Change Awareness - Pizza Futures campaign raises awareness about climate change through the lens of pizza production.
2. Data-driven Speculation - Pizza Futures offers 30 data-driven scenarios that envision potential impacts of climate change on pizza.
3. Creative Proactive Thinking - Pizza Futures encourages proactive thinking by creatively exploring the future of pizza in different climate scenarios.
Industry Implications
1. Food and Beverage - The Pizza Futures campaign highlights the impact of climate change on the production of pizza and emphasizes the need for sustainable solutions in the food industry.
2. Media and Publishing - The limited-run magazine accompanying Pizza Futures showcases the intersection of climate change and food culture, providing a unique platform for discussions and insights.
3. Environmental Activism - Pizza Futures serves as a powerful tool for environmental activists to educate and engage the public on the urgency of climate action through a relatable and beloved food item.