'Pittsburgh Knights,' the premier esports organization based in Pittsburgh, has entered into a partnership with 'Theta Labs,' the web3 blockchain company, Through this partnership, the two companies will collaborate on a series of NFTs that will feature the branding of both entities. This series will be available on 'ThetaDrop,' the first-party NFT marketplace operated by Theta Labs.
These NFTs will have a variety of additional benefits associated with them, including access to exclusive video content, the ability to chat privately with Pittsburgh Knights members, and early access to merchandise releases. The Pittsburgh Knights is a legitimate esports organization that is supported by the well-known football team, the 'Pittsburgh Steelers,' as well as other prominent Pittsburgh-based celebrities and companies. The first series of NFTs will be released over four separate drops, with the first one launching in April of 2022.
American Esports NFT Collections
Pittsburgh Knights Partnered with Theta Labs on a Series of NFTs
Trend Themes
1. Esports NFT Partnerships - Opportunities for esports organizations to partner with blockchain companies to create NFTs that provide exclusive benefits to users.
2. First-party NFT Marketplaces - The rise of first-party NFT marketplaces like ThetaDrop that provide a direct way for companies to sell their NFTs and boost their brand.
3. Blockchain-enabled Fan Engagement - Blockchain-based NFTs provide esports organizations with a novel way to engage with fans, offering exclusive content and merchandise in exchange for ownership of digital assets.
Industry Implications
1. Esports - Esports organizations are well positioned to take advantage of blockchain technology and offer their fans unique experiences.
2. Blockchain - Blockchain companies like Theta Labs provide the infrastructure necessary to create and sell NFTs.
3. Sports Merchandise - Sports teams and organizations looking for new ways to engage with fans and sell exclusive merchandise can use NFTs as a new revenue stream.