Designed by Anat Safran and made in Israel, this handbag is an expensive knock-off of the round, brown, wheat flatbread we affectionately call pita. Unsuspecting appetites will now get a bite of cotton instead of their favorite meat filling.
Implications - Quirky products like this are a twist on the expected and the familiar, but also succeed at being conversation starters. For the consumer with an offbeat sense of style and a penchant for sporting accessories that are decidedly out of the ordinary, there is a great deal of appeal to be found in a product as purposefully silly and overtly whimsical as this one.
Pita Pocket Purse
Pita Pocket Purse
Trend Themes
1. Quirky Accessories - There is a growing trend of consumers looking for accessories that are uniquely unconventional, providing opportunities for designers to create offbeat products.
2. Conversation Starters - Products like the Pita Pocket Purse, which are unexpected and attention-grabbing, present opportunities for marketers to create products that spark conversations.
3. Whimsical Fashion - There is a trend towards whimsical fashion, allowing designers to tap into the market of consumers who appreciate playful and unconventional designs.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can create and market unconventional products like the Pita Pocket Purse to cater to the growing demand for unique and conversation-starting accessories.
2. Design - Designers specializing in quirky and whimsical designs can find opportunities to create innovative products that stand out in the market and appeal to consumers seeking something different.
3. Gift and Novelty - The gift and novelty industry can capitalize on the trend of quirky and attention-grabbing products like the Pita Pocket Purse to provide consumers with unique and unexpected gift options.