When MTV featured Trend Hunter, the crowd favourite trend was the pierced glasses that we featured last summer. Well, now there's something that blows pierced glasses out of the water: a pierced watch. The pierced watch is created with a surface piercing under the skin that holds the watch. The piercing was created by Peter and Brad at Central Body Art in Thunder Bay, Ontario.
Implications - Personally, products like this score high points with me for their novelty factor and ingenuity, but strike out on a practical level. I'm a clumsy guy and I lose things easily. A watch without a strap is an invitation to disaster. I'd love to own one to show off to my friends and family, though. That's where the pierced watch's concept strikes gold with me.
Pierced Watch
Does Your Wrist Hurt Yet?
Trend Themes
1. Pierced Watch - Disruptive innovation opportunity: Explore the market potential for a new category of piercing-based wearables beyond glasses.
2. Surface Piercing - Disruptive innovation opportunity: Develop innovative and secure surface piercing technology for a range of wearable products.
3. Novelty Fashion - Disruptive innovation opportunity: Create unique and attention-grabbing fashion accessories that appeal to the novelty-seeking consumer market.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Incorporate unconventional design elements and body modifications into traditional fashion accessories.
2. Wearable Technology - Disruptive innovation opportunity: Combine body piercings and technology to create innovative and functional wearable devices.
3. Jewelry - Disruptive innovation opportunity: Introduce innovative body piercing jewelry designs that double as functional accessories.