You could say that this denim editorial by Phen Mas is a little "hippie"-inspired, what with the long-haired and bare-footed models. This photo series features models Michael Freeby and Blake Gillespie showing off a few denim pieces as they frolic in a field.
Check out the gallery above to see the set that includes both colored and black and white photos. Phen Mas does an exceptional job capturing the stillness of nature as well as the energy and spirit of human interaction.
Field Frolicking Photography
The Phen Mas Denim Editorial 'Far Afield' is Sweet and Serene
Trend Themes
1. Nature-inspired Fashion Photography - Fashion photography trend inspired by natural settings and elements such as fields, forests, and bodies of water.
2. Barefoot Modeling - Increasing trend of models ditching shoes and showcasing products barefoot in fashion editorials and advertisements.
3. Color and Black & White Photography Fusion - Increasing trend of combining both color and black & white photography in fashion editorials, resulting in a visually striking and unique aesthetic.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to incorporate natural settings and a barefoot aesthetic in their advertising campaigns to stand out.
2. Photography - Opportunity for photographers to experiment with combining color and black & white photography in their work.
3. Marketing and Advertising - Opportunity for marketers to incorporate the 'hippie' and natural aesthetic in their advertising campaigns to attract customers with a laid-back vibe.