Stockholm art director Petter Johansson has put together an elaborate and entirely edible miniature city for the Atelier Foods brand. Together heaps of broccoli, onion, chicken and lettuce gave way to building sculptures and urban streets.
Johansson's project was inspired by the Atelier Foods mission. The food lab aims to spark debate on the subjects of sustainability, construction, transportation and energy, all in relation to that which we consume. Solutions are similarly central to these debates as they search for answers to questions through these and akin projects. Whether or not Johansson's work leads to an end that Atelier Foods is in search of, it can be said that the board is colorful, artistic and intelligently designed.
Food-Based Cityscapes
Petter Johansson's Atelier Board Displays Metropolitan Layouts
Trend Themes
1. Food-based Miniatures - Opportunity for food businesses to explore food as a medium for art and design.
2. Art as Sustainability Advocacy - Opportunity for artists and brands to use art as a means of promoting sustainability and sparking social debate.
3. Food-based Sculptures - Opportunity for food businesses to innovate by creating aesthetically pleasing and edible sculptures.
Industry Implications
1. Food - Opportunity for food industry players to explore the convergence of food and art to create experiential products.
2. Art - Opportunity for artists to experiment with food as a medium for art and design, calling attention to issues of sustainability and resource conservation.
3. Marketing and Advertising - Opportunity for marketers to use food-based miniatures and sculptures as a means of promoting sustainable and eco-friendly products and initiatives.