Consumers are going beyond mass-produced goods in search of more customized services and personalized products that speak to intimacy and individualism. Companies that offer customized products and services is ideal for a consumer searching for a thoughtful present idea. Trend Hunter's editor Jana Pijak looks into her favorite customized gifts.
Giving gifts that are thoughtful and personalized is a great way to remind your friends, family and loved ones that you know more about them than you let on. Ordering felt or paper dolls designed after real people is a fun personalized gift idea for children that can use real characters in their imaginative play stories. If you know someone that loves to bake a customizing rolling pin with an engraved saying or a pattern might be an ideal gift idea.
Cleverly Personalized Products
Jana Pijak Counts Down Her Favorite Customized Gift Ideas
Trend Themes
1. Customization Upgrades - Offering personalized details or add-ons to existing products creates value for consumers seeking unique and special items.
2. Virtual Personalization - Leveraging virtual technologies such as 3D modeling or customization software allows for greater levels of personalization and customization for consumers while reducing production costs and waste.
3. Do-it-yourself Customization - Providing consumers with the tools and resources to create their own customized products empowers them to create truly unique and customized items on their own terms.
Industry Implications
1. Retail - Customized retail experiences and personalized products create a draw for both brick-and-mortar and online retailers.
2. Toy and Game Industry - Offering customizable and personalized options for toys and games creates added value for consumers and encourages repeat purchases.
3. Giftware Industry - Customized gift items offer unique and thoughtful present options for consumers seeking special and personalized items for their loved ones.