Free Periods' #PeriodsInAPandemic campaign is part of its larger #FreePeriodStories initiative. Launched by 19-year-old Cambridge University student Amika George, -- "who, at the age of 17, started the Free Periods campaign from her bedroom to end period poverty in the UK" -- the hashtag addresses that menstruation doesn't stop during a pandemic.
Since launching Free Periods, Amika George has been recognized for her activism work and was named one of the world's 25 most influential teens by TIME Magazine. By encouraging fellow teens to share how they're managing their period during an uncertain and stressful time in the world, the PeriodsInAPandemic hashtag aims to remove the stigma surrounding feminine health while also increasing accessibility to period supplies for those in need.
Pandemic Period Poverty Campaigns
The Free Periods #PeriodsInAPandemic Campaign Challenges Stigmas
Trend Themes
1. Period Poverty Awareness - Disruptive innovation opportunity: Creating innovative solutions to address and eliminate period poverty globally.
2. Digital Activism - Disruptive innovation opportunity: Harnessing the power of social media and digital platforms to amplify and mobilize social causes like menstrual hygiene.
3. Menstrual Health Education - Disruptive innovation opportunity: Developing educational initiatives and technology-driven solutions to improve menstrual health literacy and empower individuals.
Industry Implications
1. Feminine Hygiene Products - Disruptive innovation opportunity: Creating sustainable and affordable alternatives to traditional menstrual products, while also focusing on period equity and accessibility.
2. Nonprofit and Advocacy Organizations - Disruptive innovation opportunity: Integrating technology and data-driven strategies to amplify the impact of advocacy campaigns and support initiatives that address period poverty.
3. Social Media Platforms - Disruptive innovation opportunity: Collaborating with activists and nonprofits to provide dedicated spaces and tools for raising awareness and driving discussion on period poverty and related issues.