The Coffee Bean & Tea Leaf has long been a destination for delicious holiday drinks and this year the brand has a new Peppermint Mocha Crumble Ice Blended drink for fans to try.
Like many other QSR brands, The Coffee Bean & Tea Leaf just dropped its 2021 holiday menu. The new menu features returning favorites like the Cookie Butter Latte and Winter Dream Tea Latte, as well as the brand new Peppermint Mocha Crumble Ice Blended drink. The newest seasonal sipper takes a classic peppermint mocha and infuses it with cookie pieces throughout for a crunchy twist. As the brand's Vice President of Marketing North America Paul Diver explains, "The simple addition of cookie crumbles makes for the perfect combination of taste and texture."
Cookie-Infused Peppermint Mochas
The New Peppermint Mocha Crumble Ice Blended Drink is Here
Trend Themes
1. Holiday Menu Offerings - Opportunities exist for QSR brands to continuously innovate and update their holiday menus with new and unique flavors.
2. Innovative Infusions - QSR brands can explore infusion options to add new textures and flavors to traditional menu items.
3. Crunchy Twists - Brands can experiment with texture to tantalize the taste buds of their customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can use holiday menus to differentiate themselves and offer unique, seasonal flavor options.
2. Beverage - Beverage brands can add innovative infusions, like cookie pieces, to classic drink options for a fun twist on traditional favorites.
3. Bakery - Bakeries can explore adding traditional cookie flavors into their baked goods to meet consumer demand for unique and innovative treats.