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Paul Smith's Evian Bottle for Annual Limited Release

Providers of satisfying H20 as well as innovative packaging, the water giant has just released pictures of Paul Smith’s Evian bottle design slated for a limited edition release in November.

Known for his sense of fun, and optimistic attitude, Paul Smith’s Evian bottle design was a well-executed nod to his signature Paul Smith stripes. Just in time for Christmas, Paul Smith’s Evian bottle, while certainly not glaring with festive colors, is a multicolored collectors item with five different caps to collect.
Trend Themes
1. Limited Edition Packaging - Companies can create annual limited edition packaging designs to create buzz and engage consumers.
2. Celebrity Collaborations - Collaborating with renowned personalities or designers to create unique product designs that can help brands stand out in the market.
3. Collectible Packaging - Creating collectible packaging by introducing variants of the packaging can boost consumer engagement and loyalty.
Industry Implications
1. Beverage Industry - Beverage companies can leverage limited edition packaging concepts and celebrity collaborations to differentiate themselves amongst competitors.
2. Design Industry - Design firms can collaborate with beverage companies to create unique and attractive packaging designs that cater to consumer preferences and generate revenue.
3. Consumer Goods Industry - Consumer goods companies can adopt collectible packaging options in their products to attract and retain customer interest.

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