The PATTERNITY X Clarks Originals collection is a fresh twist on the brand's iconic, desert boot design. This exclusive collection marries together two aesthetics and creates a footwear range that is adorned with vivid prints and artful graphics.
Designed for the Spring/Summer 2014 season, this PATTERNITY x Clarks Originals collection is set to appeal to the urban hipster with an appreciation for customized classics. Clarks Originals are known for their iconic desert boots that are a staple for style-setters of all ages. Their limited edition Desert Pattern boot is a fresh twist on this classic design and is available in two printed styles.
Every shoe is adorned with a lacquered print that is made up of clean geometries. This print is displayed on shiny black shoes and white models that boast sand-colored graphics.
Remixed Desert Boot Collections
PATTERNITY X Clarks Originals Launches an Artful Footwear Range
Trend Themes
1. Printed Footwear - Fashion brands can collaborate with artists and graphic designers to create exclusive printed footwear collections for customers seeking unique and artistic design.
2. Customized Classics - Brands can offer customization options to their classic designs to cater to the demands of diverse consumers and create exclusive limited edition collections.
3. Art-inspired Fashion - Fashion brands can collaborate with contemporary and traditional artists to create art-inspired fashion collections that stand out among generic designs available in the market.
Industry Implications
1. Footwear - Footwear brands can collaborate with artists to create exclusive printed footwear collections and customized classic designs to cater to customers seeking unique fashion statements.
2. Fashion and Apparel - Fashion and apparel brands can partner with contemporary and traditional artists to create exclusive collections that reflect the artistic sensibilities of diverse consumers and offer customization options to stand out in the market.
3. Art and Design - Art and design brands can partner with fashion brands to create wearable art collections that merge contemporary and traditional styles and introduce new design aesthetics in the fashion industry.