These quirky ads for the Patrizia Pepe 2010-11 campaign not only show off the label's amazing designs, but also solidifies a sense of humor that is sometimes lacking within the fashion industry.
Hiding behind the slogan 'Who is Patrizia?,' the Patrizia Pepe 2010-11 campaign poses the question to see what Patrizia is to you, and who you are when you are wearing the label. Be sure to check out the gallery for more shots from the campaign.
Covered Head Campaigns
The Patrizia Pepe 2010-11 Campaign Asks, 'Who is Patrizia?'
Trend Themes
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Industry Implications
1. Fashion - Opportunity for fashion brands to experiment with unconventional advertising methods.
2. Advertising - Opportunity for advertising agencies to develop creative campaigns that challenge industry norms.
3. Marketing - Opportunity to connect with consumers on a more personal and relatable level through humorous and identity-focused campaigns.