The colorful cartoon style of the Patrick Leger illustrations depict the human condition.
The artist has managed to interpret the human struggle and demonstrates the various situations that we have to deal with in our daily lives. It may be simple things such as getting dressed in the morning or trying to stay connected with the outside world, or it could be harder things to deal with such as trying to work out and stay in shape or the isolation a student feels in a classroom.
Even though the Patrick Leger illustrations have an old-fashioned feel to them, they are still easy to identify with as they reference today’s culture. There are even depictions of horses and bayonets that could be alluding to the presidential debate.
Culture Critiquing Cartoons
The Patrick Leger Illustrations Portray the Human Condition
Trend Themes
1. Cartoon Realism - Combining the imaginative elements of cartoons with realistic depictions of human emotions and struggles presents opportunities for diverse storytelling and branding.
2. Artistic Empathy - Artists interpreting and portraying the human condition in their work through their own unique perspective highlights opportunity for empathetic connections with consumers and message clarity.
3. Contemporary Nostalgia - The combination of old-fashioned and contemporary elements in art can increase the relatability and relevance of cultural commentary to today's consumers.
Industry Implications
1. Advertising - Using Patrick Leger illustrations in advertising campaigns presents opportunity for brands to more effectively connect with consumers by representing their struggles and hardships in a relatable and empathetic way.
2. Entertainment - The unique storytelling generated by cartoon realism can be adapted to create relatable and authentic stories that resonate with audiences across all forms of entertainment media.
3. Marketing & Branding - Incorporating Patrick Leger's style of art can create a unique and memorable brand identity that resonates with consumers through a combination of nostalgia and contemporary cultural references.