Godrej Consumer Products, a consumer goods company based in the Indian city of Mumbai, launched a truly innovative mosquito repellent solution in the form of the 'Jumbo Fast Card,' which uses a novel paper card-based product in order to fight mosquitoes.
The 'Jumbo Fast Card' is essentially a paper card that is infused with the mosquito-fighting chemical transfluthrin, which is commonly used to battle mosquitoes, cockroaches and other insects in indoor environments. Users simply have to light up a card using a lighter or match stick, at which point they can expect mosquitoes to start dropping in a matter of minutes, with the effect said to last for up to four hours at a time. What's more, the product leaves behind a pleasant fragrance.
"Jumbo Fast Card is our latest innovation which is the result of our deep understanding of the category and know-how of what the country currently needs," said Sunil Kataria, former CEO of Godrej Consumer Products. "This revolutionary paper-based format will give people dual benefit of instant action and its effect will last up to four hours."
Paper-Based Mosquito Repellents
The 'Jumbo Fast Card' Knocks Mosquitos Out In Mere Minutes
Trend Themes
1. Paper-based Insect Repellents - The use of paper-based products infused with insect-repelling chemicals is a disruptive innovation opportunity that could disrupt the traditional market of insect repellents.
2. Chemical-infused Paper Products - The use of chemicals on paper products for various purposes, such as mosquito repellents, could reshape the paper industry.
3. Instant-action Insect Repellents - Creating insect repellents that provide instant action could be a game-changer in the industry and attract consumers who are looking for fast solutions.
Industry Implications
1. Consumer Goods - The paper-based mosquito repellent is a disruptive innovation opportunity for companies in the consumer goods industry looking to offer new and innovative products to consumers.
2. Insect Repellent Industry - Chemical-infused paper products could shake up the insect repellent industry, offering an alternative to traditional spray or lotion-based products.
3. Paper Manufacturing Industry - The use of chemicals in paper manufacturing, specifically for insect repellents, could create new opportunities for the paper manufacturing industry to expand its product line.