Papa John's has announced the launch of 'Papa Bowls,' an all-new menu category that transfers the brand's fan-favorite pizzas into a bowl-based format. In addition, the Papa Bowls will help the brand deliver on its 'BETTER INGREDIENTS. BETTER PIZZA' initiative.
The new bowls offer customers a unique pizza slice alternative that takes all Papa John's classic toppings, including cheese, meats, veggies, and sauces, and bakes them into a crust-free bowl. Currently, the brand is offering three bowl options: Chicken Alfredo, Garden Veggie, and Italian Meats Trio.
"Our signature crust continues to be a beloved favorite, but we know that sometimes customers crave something different. We want them to know we are committed to delivering on all of those cravings through our menu," said Scott Rodriguez, Papa John's Senior Vice President of Menu Strategy and Product Innovation.
Crust-Free Pizza Bowls
Papa John's Launches Its New 'Papa Bowls' Menu Item in Three Variations
Trend Themes
1. Bowl-based Formats - Creating new menu items in a bowl-based format can provide customers with unique alternatives to traditional food offerings, and reduce waste in the food industry.
2. Crustless Options - Offering crustless alternatives to traditional bread-based products can appeal to health-conscious and gluten-sensitive consumers, and provide potential cost-savings in the food industry.
3. Personalization - Providing customers with the ability to select their preferred toppings in a bowl format allows for greater customization, and can improve customer satisfaction and loyalty.
Industry Implications
1. Fast Food - Incorporating bowl-based formats into fast food menus can provide a unique selling point and differentiate brands from competitors in the industry.
2. Meal Delivery - Embracing crustless options can offer meal delivery companies new alternatives to traditional meal offerings, and appeal to health-conscious and gluten-sensitive customers that value convenience.
3. Food Manufacturing - Developing crustless or bowl-based versions of classic food items can provide potential cost-savings in production as well as appeal to health-conscious consumers seeking more convenient and alternative food options.