Pact Coffee is taking a significant step towards sustainability with the introduction of new packaging, which is set to cover the brand's coffee product line. The company has launched single-material bags that are not only 100% recyclable but also composed of 70% recycled materials. These materials primarily consist of plastics commonly discarded in recycling bins, contributing to a circular economy and reducing the environmental impact.
As a result of the new initiative, 53,000 600ml plastic bottles will be collected from the rivers in the Phillipines and Indonesia, equating to approximately 1,000,000 of Pact's coffee bags.
"[A]round 90% of people don’t have the means to compost at home, and the growing data shows that lots of this packaging is ending up in landfill or blocking the food recycling process. For this reason, we’re confident that we’ve chosen the most sustainable option while maintaining the trademark Pact Coffee freshness," said Paul Turton, chief executive of Pact Coffee.
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Trend Themes
1. Sustainable Packaging - Pact Coffee introduces recyclable coffee packaging made from 70% recycled materials, contributing to a circular economy.
2. Circular Economy - The use of single-material bags made from plastics commonly discarded in recycling bins supports a circular economy and reduces environmental impact.
3. Environmental Sustainability - Pact Coffee's new packaging design aims to reduce the amount of coffee packaging ending up in landfills and blocking the food recycling process.
Industry Implications
1. Food and Beverage Packaging - The shift towards sustainable and recyclable packaging in the coffee industry creates opportunities for manufacturers to develop innovative packaging solutions.
2. Environmental Services - The demand for recycling services and technologies to support the circular economy is on the rise due to initiatives like Pact Coffee's recyclable packaging.
3. Coffee Industry - Adopting sustainable packaging solutions can help coffee brands differentiate themselves in a competitive market while appealing to environmentally conscious consumers.