July 7th marks World Chocolate Day, and Smarties wants to celebrate sustainably with a package revamp. The well-known and loved chocolate brand is now packaging its delicious treats in sustainably sourced paper. As humanity's environmental impact continues to hinder natural ecosystems, Smarties is doing its part by eliminating 26 tonnes of plastic from Canadian landfills each year.
The switch to paper packaging is part of the brand's devotion to retaining Canada's beautiful landscapes. The paper used for the new packaging is sustainably sourced and certified by third-party organizations, including the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI). While the chocolate company embarks on a new packaging journey, the iconic Smarties treat remains the same, proudly made in Canada with sustainably sourced cocoa.
Sustainable Chocolate Packages
For World Chocolate Day, Smarties Undergoes a Package Revamp
Trend Themes
1. Sustainable Packaging - Smarties leads the way in sustainable packaging by eliminating plastic and using sustainably sourced paper for packaging their chocolates.
2. Environmental Responsibility - As companies look to reduce their carbon footprint, environmental responsibility is becoming a major trend and differentiator in packaging design.
3. Certified Sourcing - Third-party certification, like the Forest Stewardship Council, will become increasingly important to verify responsible and sustainable sourcing practices.
Industry Implications
1. Food and Beverage - Food and beverage companies can reduce waste and differentiate from competitors through sustainable packaging practices.
2. Packaging Design - As consumers demand more sustainable packaging options, there is a growing opportunity for packaging design firms to create innovative and eco-friendly solutions.
3. Sustainability Consulting - As companies seek to reduce their environmental impact and increase sustainability, sustainability consulting firms can provide valuable guidance and support.