Cha Sa-soon, of Seoul, South Korea, is the poster child for inspiring motivation and determination - she never gives up.
This 68-year-old woman has failed her driving test 775 times during the last four years, but is determined to succeed.
"I believe you can achieve your goal if you persistently pursue it," she says. "So don’t give up your dream. Like me, be strong and do your best.
"I’ve looked up some guidebooks to get a driver’s license, and they were saying it takes at most five years to get this," Cha added.
Cha has already spent 10 million won, or $6,800, on driving test applications, so she can buy a truck and start her own business. She already knows that Seoul has one of the so-called ‘tiger economies’ of the Pacific Rim, and she wants to cash in on the booming market.
I think she should get a ghost writer and produce a "Can Do" motivational booklet for seniors.
$7,000 Drivers Licenses
Korean 'Can Do' Woman Continues Trying After 775 Failed Tests
Trend Themes
1. Perseverance - The trend of pushing through failures and persevering in achieving goals
2. Elderly Entrepreneurship - The trend of older individuals starting businesses and pursuing new ventures
3. Personal Development - The trend of individuals seeking self-improvement and personal growth through challenging endeavors
Industry Implications
1. Education and Training - The industry that can provide tools and resources for individuals to improve their skills and knowledge in pursuits such as obtaining a driver's license
2. Entrepreneurship - The industry that can promote and support prospective business owners such as Cha Sa-soon in starting their own ventures
3. Self-help and Motivational Speaking - The industry that can provide resources for individuals seeking inspiration, guidance, and motivation in pursuing their goals