Polar has launched two new watches as part of its 'Pacer Series' of fitness-focused, performance-tracking wearables. The two watches are the Pacer and the Pacer Pro. The Pacer is priced at $199.99 USD and is geared towards entry-level runners, while the Pacer Pro is priced at $299.99 USD and is intended for professional track runners and athletes. The largest difference between the two watches is the software.
The Pacer tracks basic statistics such as heart rate, calorie loss, and distance over time charts, while the Pacer Pro tracks more intense metrics such as running power, turning speed, and stamina over time. Aside from these subtle differences, both of the watches share the majority of their features. These features include entertainment-focused tools such as music control and app integrations, as well as more utility-focused features such as weather monitoring, after-workout cooldown, and guided exercise tools.
Athlete-Targeted Wearables
Polar Debuted the Pacer Series of Performance-Monitoring Watches
Trend Themes
1. Performance-tracking Wearables - Opportunity for disruptive innovation in the fitness wearables market to develop customizable wearables for performance tracking targeted at different levels of athletics.
2. Intense Metric Tracking - Opportunity for disruptive innovation in the athlete wearables market to create wearables focused on tracking more intense metrics such as turning speed and running power, providing in-depth data to improve overall athletic performance.
3. Entertainment-focused Tools - Opportunity for disruptive innovation in the wearables market to design wearables that integrate music control, weather monitoring, and after-workout cooldown tools to enhance the overall user experience.
Industry Implications
1. Fitness Wearables - The fitness wearables industry has potential for disruptive innovation amidst increasing demand for customizable wearables and performance-tracking technology.
2. Athletic Wearables - The athlete wearables industry has potential for disruptive innovation focused on developing wearables that provide in-depth data to professional track runners and athletes.
3. Wearable Technology - The wearable technology industry has potential for disruptive innovation in the creation of wearables that integrate entertainment-focused and utility-focused features for an overall better user experience.