Walmart recently joined forces with builder/designer duo Dave and Jenny Marrs from HGTV to launch an elevated outdoor living collection. The collection launched exclusively at Walmart and features 30 outdoor home and décor items that make for the perfect backyard oasis, including furniture, rugs, pendants, lanterns, and planters.
Dave and Jenny's style is reflected in the collection's neutral colors, handcrafted elements, chunky open weaves, and antique brass. The capsule pays homage to Dave’s master carpentry skills and Jenny’s admired aesthetic and offers pieces that are high-quality, stylish, and accessible.
Julie Barber, the Senior Vice President of Hardlines atWalmart U.S., commented on the new collection stating: "It’s the perfect time to launch this exciting new brand and assortment of outdoor living items. Over the past few years, customers have viewed their outdoor spaces as curated design extensions of their indoor living spaces, and we see this trend continuing."
Accessible Outdoor Living Collections
Walmart Debuts New Collection with The Dave and Jenny Marrs
Trend Themes
1. Elevated Outdoor Living - Opportunity for other retail chains to collaborate with designers to create high-quality, stylish outdoor living collections.
2. Curated Outdoor Spaces - Trend towards customers viewing outdoor spaces as extensions of their indoor living spaces opens possibilities for businesses to offer unique outdoor decor and furniture.
3. Neutral Colors and Handcrafted Elements - There is a growing demand for home decor featuring neutral colors and handcrafted elements, creating a disruptive opportunity for businesses catering to this trend.
Industry Implications
1. Outdoor Furniture and Decor - With the increasing trend towards elevated, curated outdoor living spaces, there is a disruptive opportunity to create unique and high-quality outdoor furniture and decor items
2. Home Improvement - Home improvement stores can capitalize on the trend towards curated outdoor spaces by providing design and decor services for outdoor living areas.
3. Collaborative Design Projects - Opportunity for businesses to collaborate with designers to create innovative and stylish home decor collections, such as Walmart's collaboration with The Dave and Jenny Marrs.