The Out of Office Ad is one of the most ingenious things I have ever come across. The Out of Office Ad is a new way of earning revenue for your company or yourself when you are out of the office by branding your "out of office" auto-reply emails.
This brilliant idea comes courtesy of Saatchi & Saatchi Stockholm. The creatives over at Saatchi & Saatchi Stockholm came up with the Out of Office Ad when their art director went on paternity leave. A local ad company called B-Reel sponsored the art director’s auto-reply email, and now gets to plug themselves to everyone who happens to email the director while he’s away.
This marketing experiment was so well received that Saatchi & Saatchi Stockholm are starting a service to connect out-of-office-workers with sponsors. The service still seems to be in beta mode as of now, but I wouldn’t be surprised to see it up and running and fending off competitors by the end of the year.
Sponsored Vacation Emails
This Out of Office Ad Lets Companies Advertise on Your Auto-Replies
Trend Themes
1. Sponsored Vacation Emails - Opportunity for companies to monetize out of office auto-reply emails by allowing sponsors to advertise.
Industry Implications
1. Advertising - Opportunity for advertising agencies to offer sponsored out of office email services.
2. Marketing - Opportunity for marketing companies to facilitate connections between out-of-office workers and sponsors.
3. Technology - Opportunity for technology companies to develop platforms for managing sponsored vacation emails.