Vans is introducing its new premium brand, OTW by Vans, in an effort to enhance its current product and brand experience for consumers. The new label will primarily stock apparel and footwear that "[pushes] the edges of design expression" through its OTW and Premium Standard collections.
OTW by Vans is the creation of Ian Ginoza, vice president of creative direction for Pinnacle. The new label aims to be a more opulent and high-quality version of the current Vans label, with inspiration derived from local creatives.
"We are rooting the next chapter of Vans in the attitude and mindset of the brand's true self, defined and shaped by the community of original disruptors. Skateboarding embraced us many years ago from the fringe to drive culture forward," said Ginoza in a press release.
Elevated Streetwear Labels
Streetwear Label Vans Launches its New Premium Brand, OTW by Vans
Trend Themes
1. Premium Streetwear - OTW by Vans is tapping into the trend of premium streetwear, offering high-quality apparel and footwear.
2. Design Expression - OTW by Vans is pushing the boundaries of design expression in streetwear, creating innovative and unique collections.
3. Local Creative Inspiration - OTW by Vans draws inspiration from local creatives, providing a platform for their work and contributing to the local creative community.
Industry Implications
1. Fashion - The fashion industry can take note of the rise of premium streetwear and the opportunity to create innovative and high-quality designs.
2. Footwear - With OTW by Vans focusing on premium sneakers, the footwear industry has the opportunity to explore new materials, designs, and collaborations to meet the demands of the streetwear market.
3. Skateboarding - Skateboarding brands and the skateboarding industry can leverage the disruptive innovation of OTW by Vans, creating new products and experiences that bridge the gap between skate culture and fashion.