Parachute recently launched its Organic Cotton Puff Comforter in three color options and two sizes. Available in queen and king sizes and Bone, Dusk and Mist shades, the comforter is not only aesthetically beautiful but is also ultra-sustainable.
Featuring a pleated design that is achieved with a gathered pintuck stitch, the comforter boasts a shell made from 100% organic cotton and is also filled with GRS certified recycled polyester --"equivalent to around 100 water bottles." The product is also Oeko-Tex Standard 100 certified, ensuring cleaner, ethical and more socially conscious manufacturing practices.
Based in Venice California, Parachute first gained attention as an "online-only, direct-to-consumer brand focused on creating impeccable bedding." The company has since expanded with brick and mortar locations across the US along with a coveted lifestyle product range. The collection includes robes, loungewear, home decor and more.
Its first-ever comforter is quickly becoming a fan-favorite thanks to its eco-friendly, all-weather design and accessible price point that doesn't compromise quality.
Sustainable Plush Comforters
Parachute's Organic Cotton Puff Comforter Features a Recycled Filling
Trend Themes
1. Eco-friendly Bedding - There is an opportunity to invest in the production of eco-friendly bedding, with a focus on sustainable materials and ethical manufacturing practices.
2. Direct-to-consumer - Companies can take advantage of the direct-to-consumer trend by creating online-only brands that offer high-quality, affordable products to customers.
3. Sustainable Fashion - The trend towards sustainable fashion can be applied to the bedding and home decor industries, with a focus on recycled materials and environmentally conscious practices.
Industry Implications
1. Bedding - The bedding industry has an opportunity to shift towards eco-friendly production, using sustainable materials and ethical manufacturing practices.
2. Direct-to-consumer - Companies that specialize in direct-to-consumer sales can take advantage of the increasing demand for sustainable products in the home decor and bedding industries.
3. Home Decor - The home decor industry can integrate sustainable materials and ethical manufacturing practices into their products, in line with the trend towards eco-friendly living.