The conceptual 'OMNI' electric scooter is an efficient, stylish transportation solution designed with Gen Z riders in mind to help them get around town in a customized manner.
The scooter is co-branded with RTFKT to prioritize their phygital fashions as well as digital artifacts and is capable of changing its appearance with different skins. This can be done directly on the interface at the handlebars to accommodate seamless changes on a daily basis or even hour to hour. The connected form of the scooter supports young riders with a penchant for staying connected with the latest happenings in their community.
The conceptual 'OMNI' electric scooter is the design work of Yejin Lee, Junguk Cha and Haesung Cho, and was designed in case collaboration with BMW Designworks Munich, Germany.
Gen Z-Targeted Scooter Models
The Conceptual 'Omni' Electric Scooter is Customizable
Trend Themes
1. Customizable Electric Scooters - The conceptual 'OMNI' electric scooter is designed to be customized, allowing Gen Z riders to change its appearance with different skins.
2. Phygital Fashion - The co-branded scooter with RTFKT prioritizes their phygital fashions, merging physical and digital elements to appeal to Gen Z riders.
3. Connected Transportation - The connected form of the 'OMNI' electric scooter caters to young riders who want to stay connected with the latest happenings in their community.
Industry Implications
1. Electric Scooter Manufacturing - The customizable features of the 'OMNI' electric scooter presents disruptive innovation opportunities in the electric scooter manufacturing industry to appeal to Gen Z riders.
2. Fashion and Lifestyle - The co-branded scooter with RTFKT opens up disruptive innovation opportunities in the fashion and lifestyle industry by merging physical and digital elements to attract Gen Z riders.
3. Connected Technology - The connected features of the 'OMNI' electric scooter offer disruptive innovation opportunities in the connected technology industry, catering to young riders who want to stay connected with their community.