Olympic Protest

Torch Snuffed Out Twice in Paris, Attacked in London

The Olympic torch was extinguished twice this morning in Paris. Protesters, in both London and now Paris are making attempts to silence the Olympic torch because of China's human rights record.

Interestingly, the police in Paris were intending to protect the torch like a, "head of state," but in this case, the protest was too overwhelming.

This video from London shows a man's attempt to snuff out the flame. As the Associated Press reported, "The biggest protests since last month's torch-lighting in Greece tarnished China's hope for a harmonious prelude to a Summer Games celebrating its rise as a global power. Instead, the flame's 85,000-mile journey from Greece to Beijing has become a stage for activists decrying China's recent crackdown on Tibetans and support for Sudan despite civilian deaths in Darfur."

The Olympic torch is intended to travel on a peaceful 85,000 mile from journey Greece to Beijing. Compared to previous Olympic Games, this torch run is supposed to be the longest yet. Perhaps this means we'll see more protests across the globe.
Trend Themes
1. Protest Against China - Protesters are targeting the Olympic torch relay to highlight China's human rights record, providing opportunities for brands to support human rights causes and promote transparency in supply chains.
2. Global Activism - The Olympic torch relay has become a stage for activists to raise awareness about various global issues, creating opportunities for brands to align with social causes and engage in purpose-driven marketing.
3. Longest Torch Run - With the Olympic torch run being the longest yet, there is a potential for increased protests and disruptions, calling for innovative security measures and risk management strategies by event organizers.
Industry Implications
1. Sporting Goods - Sporting goods industry can capitalize on the Olympic torch relay by designing and marketing products that promote activism and social responsibility.
2. Travel and Tourism - Travel and tourism industry can create unique experiences and packages centered around the Olympic torch relay, attracting socially conscious travelers and promoting cross-cultural understanding.
3. Event Management - Event management industry can explore innovative security technologies and intelligence methods to ensure the smooth execution of high-profile events like the Olympic torch relay.

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