IV drip bags aren't the prettiest thing you'll see (though I suppose that can be said of everything in a hospital), but Olivier Trillon has made them high fashion in his photography.
Olivier Trillon took standard drip bags and put the logos of fashion designers like Chanel and YSL on the side. Not only does that make for some cool images, but it's an interesting comment on our obsession with fashion.
Implications - Although these dive drip bags only exist for image sake, it wouldn't be too surprising to see Lindsay Lohan toting one of them. They are definitely humorous and meaningful images that point out the negatives in urban society. Juxtaposed images like these are perfect for ad campaigns or personal artwork.
Designer Drip Bags
Olivier Trillon Turns Hospital Gear High Fashion With Chanel IVs
Trend Themes
1. Fashion-healthcare Convergence - The convergence of healthcare and fashion can result in innovative products that not only have utility but also aesthetic appeal.
2. Medical Aesthetics - Turning medical gear into fashion statements opens up opportunities for the medical industry to explore medical aesthetics and create designer medical accessories.
3. Satirical Marketing - Creating satirical marketing campaigns using ironic imagery and messaging can be an effective tool for brands to create buzz around their products and services.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with the healthcare industry to create fashionable healthcare accessories and products.
2. Healthcare - The healthcare industry can explore medical aesthetics and create designer medical accessories to improve patient experience and satisfaction.
3. Advertising and Marketing - The advertising and marketing industry can leverage satirical marketing campaigns to create buzz around their clients' products and services.