Sponsored by fashion legend Thiery Mugler, the Green Aria scent opera is premiering at the Gugenheim Museum on May 31. The libretto written by Stewart Mathew uses 23 distinct scents to tell the story.
Talk about unique, there won’t be any singing at this show, instead, there will be six second sequences of perfume chords dictating the story. For this opera, the audience will have the task of deciphering the smell as it pertains to the plot.
Music for this innovative experience has been composed by Nico Muhly and Valgeir Sigurdsson, while the scents were created by perfumer Christophe Laudamiel.
Olfactory Opera Experiences
Green Aria Libretto Uses Scent To Tell Classic Story
Trend Themes
1. Multi-sensory Experiences - There is a growing trend of incorporating multiple senses, such as scent, into immersive experiences like opera performances, creating opportunities for new forms of storytelling and audience engagement.
2. Scent-based Storytelling - Using distinct scents as a narrative tool is an emerging trend in the entertainment industry, offering disruptive innovation opportunities to engage and captivate audiences on a deeper sensory level.
3. Collaboration in the Arts - The collaboration between different artistic disciplines, like fashion, scent creation, and music, to create unique experiences like the Green Aria scent opera, presents opportunities for cross-industry innovation and creativity.
Industry Implications
1. Entertainment - The entertainment industry can explore the integration of scent into various forms of live performances, including theater, concerts, and other immersive experiences, opening up new avenues for audience engagement.
2. Fragrance - The fragrance industry can leverage the trend of scent-based storytelling to develop new products and experiences that go beyond traditional perfume usage, creating innovative scent narratives for various consumer applications.
3. Fashion - The fashion industry can collaborate with other creative sectors, like the perfumery and music industries, to create unique multi-sensory experiences that enhance brand storytelling and customer engagement.