In an effort to court Gen Z consumers and their commitment to more inclusive beauty products, H&M Beauty has just launched the new Ohh! (Oh Hey Hero) collection of everyday essentials.
More than perhaps any other generation, Gen Z is all about celebrating individuality, as well as body acceptance and freedom of expression. H&M Beauty wanted to capture this sentiment by creating a line of everyday essentials with those values in mind. The new Ohh! (Oh Hey Hero) lineup consists of vegan and cruelty-free body care products such as the Little Champ Functional Moisturising Stick, the Clear Up Charlie Clarifying Body Serum, and the Skin Saver Sidekick Shaving Gel.
As Marjorie Lacombe-Jelinek, Global Creative Director for H&M Beauty describes the new collection, "While both H&M Beauty and Ohh! are elevated brands within the beauty ecosystem, Ohh! is focused more on positive honesty around body and skincare needs for our Gen Z customers."
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Trend Themes
1. Inclusive Beauty - There's a growing trend of beauty brands creating more inclusive product lines to appeal to Gen Z consumers who value individuality and acceptance of diverse body types.
2. Vegan & Cruelty-free Products - The rise of vegan and cruelty-free beauty products provides an opportunity for companies to tap into Gen Z's ethical and environmentally conscious values while keeping up with industry trends.
3. Functional Skincare - Gen Z consumers are looking for beauty products that serve a functional purpose, such as H&M Beauty's Little Champ Functional Moisturising Stick, which can be marketed as a disruptive innovation opportunity to create more multi-tasking and efficient products.
Industry Implications
1. Beauty - The beauty industry has vast potential to create more inclusive and ethical product lines that appeal to Gen Z consumers, an opportunity that H&M Beauty has taken advantage of with their Ohh! collection.
2. Fashion - Fashion companies can explore creating more sustainable and vegan product lines, reflecting Gen Z's desire for more ethical and environmentally conscious brands that align with their values.
3. Personal Care - Companies in the personal care industry can tap into the trend of functional skincare and create products that serve multiple purposes and cater to Gen Z's desire for efficient and convenient solutions to their skincare needs.