Samsung is going for the gold. It will make the special edition P318+ encased in, what else, but 18k gold. There will more than likely be Olympic-related extras that come with this one such as wallpapers, ringtones, and video clips. And for those die-hard Olympic fans, it appears to have the Olympic logo etched onto its exterior.
Implications - The blinging cell phone is pretty compact due to its miniature size. The screen takes up half of the mobile with the scrunched-up buttons taking up the rest of the body. But if it was any bigger, the extra gold would definitely add to the weight, so the size is understandable. Other than that, it looks like a simple phone with call and answer, e-mail and MP3 capabilities.
Samsung P310
Official Phone of the 2008 Olympics
Trend Themes
1. Luxury Tech - Opportunity to create luxury versions of popular tech products, like phones, with premium materials and design.
2. Sports-themed Accessories - Growing market for sports-themed accessories, such as wallpapers, ringtones, and video clips, to cater to die-hard fans.
3. Compact Mobile Devices - Demand for compact mobile devices with smaller screens and scrunched-up buttons, offering simplicity and portability.
Industry Implications
1. Consumer Electronics - Consumer electronics industry can explore the creation of high-end, luxury versions of popular products to appeal to luxury consumers.
2. Sports Merchandise - Sports merchandise industry can capitalize on the growing market for sports-themed accessories and expand their product offerings.
3. Mobile Technology - Mobile technology industry can focus on developing compact devices that offer simplicity and portability for users.