Increase your odds of innovation with the award-winning Exploiting Chaos by Jeremy Gutsche. Published in a magazine-style format, the book is now available in a free eBook format enhanced with videos. The book, which was formerly the number 1 most popular on CEO Read, challenges reading habits with its visually appealing design. "Without a doubt one of the BEST books on sparking ideas that I have ever read," said Jack Covert, CEO of CEO Read, on the book.
Exploiting Chaos outlines four tactics on how to approach adaptation: Culture of Revolution, Trend Hunting, Adaptive Innovation and Infectious Messaging. All equally important, these themes will help you and your team learn to adapt to times of change and increase your odds of innovation.
Free Innovation eBook
Increase Your Odds of Innovation with Exploiting Chaos by Jeremy Gutsche
Trend Themes
1. Adaptive Innovation - Opportunity to embrace change and develop innovative solutions in response to market demands.
2. Infectious Messaging - Opportunity to create compelling and impactful communication strategies that engage and inspire audiences.
3. Trend Hunting - Opportunity to identify emerging trends and capitalize on them to gain a competitive edge.
Industry Implications
1. Publishing - Disruptive innovation opportunities in redesigning the traditional book format to enhance reader engagement.
2. Marketing and Advertising - Disruptive innovation opportunities in developing innovative messaging strategies that resonate with consumers.
3. Consulting - Disruptive innovation opportunities in helping businesses adapt to changing market dynamics and develop adaptive innovation strategies.