Finland-based oat beverage brand Oddlygood has announced plans to expand into Asda stores. The move is prompted by a new marketing investment for its 'An Ode to Oddness' campaign.
The brand has recently introduced a captivating range of Barista Oat Drinks into Asda stores, with the rollout set to commence this week. Initially, this launch will feature two of Oddlygood's flavored Barista Oat Drinks and two of its Dreamy Desserts.
The lineup consists of the Vanilla Flavour Barista Oat Drink, Salted Caramel Flavour Barista Oat Drink, Barista Oat Drink, Dreamy Lemon Dessert, and Dreamy Berry Dessert.
"We’re confident that our success in the Nordics has given us the learnings to perform in the UK. We’ve already seen a very positive response to the brand. The UK is thirsty for fresh thinking in the plant-based drinks category [...]," said Nina Gillswik, Global CMO at Oddlygood.
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Trend Themes
1. Plant-based Beverage Expansion - Opportunity to introduce innovative oat-based products in new retail markets.
2. Flavored Vegan Drink Launches - Chance to capitalize on consumer demand for unique oat beverage flavors in retail settings.
3. Plant-based Dessert Lineup Diversification - Potential to disrupt the plant-based dessert industry with new oat-based offerings.
Industry Implications
1. Retail Expansion - Exploration of retail partnerships to expand the availability of plant-based beverages in diverse markets.
2. Food and Beverage Retail - Innovation opportunities in the retail sector to showcase and promote plant-based drink and dessert varieties.
3. Plant-based Product Development - Advancements in plant-based dessert formulation and production for competitive advantages in the market.