In the wake of climate change and the plastic pollution crisis, fashion-forward family brand Snapper Rock launched the Oceania swimwear collection -- its first sustainable swimwear capsule collection made from recycled products.
According to a recent study, 640,000 tons of used fishing nets are left in the ocean each year and approximately 60 million plastic water bottles are discarded every day. To solve this pollution issue, the Oceania collection is made fabrics such as ECONYL (created from discarded nylon fishing nets) and REPREVE® (made from recycled plastic bottles). The collection pays homage to the ocean's coral reefs by using a vibrant mint and sand dollar-inspired palette for bikinis, rash tops, board shorts, baby sets, reversible bucket hats, and more.
Ocean Plastic-Made Swimwear
Family Brand Snapper Rock Launched the Eco-Friendly Oceania Line
Trend Themes
1. Eco-friendly Fashion - Innovative opportunities for creating sustainable apparel and accessories from recycled materials.
2. Circular Economy Products - Disruptive innovation opportunities to create products that reduce waste and pollution by using recycled materials.
3. Ocean Pollution Solutions - Innovative ideas to reduce ocean pollution by creating products made from recycled waste, particularly fishing nets and plastic bottles.
Industry Implications
1. Fashion Apparel - The apparel industry can find innovative ways to create sustainable clothing and accessories by repurposing recycled materials.
2. Swimwear - Swimwear brands can create eco-friendly collections from materials such as recycled fishing nets, contributing to reducing ocean pollution.
3. Outdoor Gear - Innovative opportunities for the outdoor industry to create gear made from recycled waste such as fishing nets to reduce ocean plastic pollution.