Sustainability Driven Brand Commitments

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Humanscale Celebrates Its Growing Ocean Collection in July

Humanscale is a well-known brand specializing in the design and manufacturing of ergonomic office furniture and accessories, and recently, the brand pays homage to its growing Ocean Collection and its efforts for sustainability. In honor of Plastic Free July, Humanscale recounts its eco-conscious journey with a campaign. The brand started turning discarded fishing nets into chairs in 2016. It is worth noting that fishing nets are "widely regarded as the most harmful type of ocean plastic." Around 85% of materials used in Humanscale products are recycled and/or recyclable. The Smart Ocean chair was the first to be made from reclaimed ocean plastic. The Liberty and Path office chairs followed suit.

Humanscale's Ocean Collection is suitable for both office and work-from-home settings, offering consumers a high-quality ergonomic chair that is produced through sustainable methods.
Trend Themes
1. Eco-conscious Manufacturing - Humanscale showcases its commitment to sustainability by manufacturing ergonomic office furniture and accessories using recycled and recyclable materials.
2. Upcycling Ocean Plastic - Humanscale turns discarded fishing nets, a harmful type of ocean plastic, into chairs, promoting the upcycling movement.
3. Sustainable Office Solutions - Humanscale's Ocean Collection offers consumers a range of high-quality ergonomic chairs made through sustainable methods, suitable for office and work-from-home settings.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can explore eco-conscious practices and upcycling opportunities to create sustainable products using recycled materials.
2. Plastic Recycling - The plastic recycling industry has a disruptive innovation opportunity to develop efficient processes for transforming discarded fishing nets, a harmful type of ocean plastic, into valuable products.
3. Workplace Ergonomics - The workplace ergonomics industry can capitalize on the demand for sustainable office solutions, offering ergonomic chairs made through sustainable methods for both traditional office spaces and remote work environments.

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