The Great British Porridge Co has introduced a new 100% natural, instant, plant-based porridge mix called Oatrageously Original. This new mix is a response to customer demand for a versatile and customizable porridge, made with only a few high-quality natural ingredients. The company hopes that consumers will enjoy the original taste of the mix or get creative with its flavor profile.
"We’re thrilled to finally be releasing our Oatrageously Original porridge to the world. Smoothie bowls, bircher and overnight oats are becoming increasingly popular so we wanted to offer porridge lovers across the country the chance to get creative with their breakfasts and design their own unique bowls of greatness using this delicious new launch," explains Matt Hunt, Owner of The Great British Porridge Co.
Made from 100% natural and plant-based ingredients, with no added sugar, Oatrageously Original is also high in fibre, making it the perfect breakfast to start the day.
High-Fiber Instant Oats
New Oatrageously Original Instant Porridge Launches
Trend Themes
1. Plant-based Convenience Foods - The rise of 100% natural and plant-based porridge mixes presents an opportunity for the development of innovative plant-based convenience foods.
2. Customizable Breakfast Foods - The demand for customizable porridge mixes and breakfast options provides an opportunity for businesses to create innovative and personalized breakfast products.
3. Fiber-rich Foods - The popularity of high-fiber instant oats indicates an opportunity for businesses to develop innovative high-fiber food products.
Industry Implications
1. Plant-based Food - The plant-based nature of the porridge mix suggests an opportunity for growth in the plant-based food industry.
2. Convenience Food - The new instant porridge mix caters to a growing demand for convenience foods, providing an opportunity for businesses to capitalize on this trend.
3. Health Food - The high-fiber and natural ingredients of the porridge mix suggests an opportunity for businesses to tap into the health food market and develop innovative food products.