It is interesting to see the Numericable 2011 ad campaign adopting antique items when it is advocating the progression of Internet technology. Of course, when one considers the stark contrast between being stuck in the past instead of embracing the future, the print ads make all the more sense.
Conceived and executed by France-based ad agency Change, the Numericable 2011 campaign urges, "It’s time to change for fiber optics." Through the implementation of ADSL (Asymmetric Digital Subscriber Line), customers will be able to enjoy HD channels and 3D shows on multiple televisions thanks to incredibly high speed Internet and unlimited telephone usage to landlines in mainland France as well as to 100 destinations in the world.
Antiquated Web Tech Ads
The Numericable 2011 Campaign Urges a Change for Fiber Optics
Trend Themes
1. Antique-inspired Ad Campaigns - Old-fashioned imagery and themes in advertising can be used to promote a new technology or product, emphasizing the benefits of change.
2. Fiber Optic Internet - Increasing demand for high-speed internet and the rise of 5G technology presents an opportunity for disruptive innovation in fiber optics.
3. Multichannel Entertainment - The desire for high-quality entertainment on multiple devices creates an opportunity for companies to innovate in the delivery of streaming content and services.
Industry Implications
1. Advertising - Ad agencies can create unique campaigns that challenge traditional advertising norms to promote new products or services.
2. Telecommunications - The demand for faster and more reliable internet requires constant innovation and investment in fiber optic technology.
3. Streaming Services - Companies can develop innovative ways to deliver high-quality entertainment across multiple devices to meet the growing demand for on-demand content.