Board game boxes are known for often having eye-catching graphics but Nowhere To Go packaging is likely to universally stop more surveying eyes as they sweep across toy store shelves. The reason for this is quite straightforward but incredibly clever.
Inspired by the way that the logic game is played (with each participant attempting to hop from orange platform to orange platform, and constantly discovering obstacles that halt them in their tracks), the board and carton were made to reference the widely recognizable hexagonal STOP sign. Vibrant illustrations and bold white arrows create a sense of confusion and misdirection that seize the consumer's gaze and guide his eye around and around the cover.
The bold and contemporary image of Nowhere To Go packaging was illustrated by Mattson Creative for Educational Insights.
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
Trend Themes
1. Eye-catching Packaging - The trend of eye-catching packaging creates an opportunity for brands to grab consumer attention on store shelves.
2. Interactive Game Design - The trend of interactive game design opens up possibilities for incorporating elements of gameplay into packaging design.
3. Misdirection and Confusion - The trend of using misdirection and confusion in packaging design allows brands to engage consumers' curiosity and evoke a sense of intrigue.
Industry Implications
1. Toy and Board Game Industry - The toy and board game industry can leverage eye-catching packaging to attract customers and differentiate their products.
2. Creative Agency Industry - The creative agency industry can explore the opportunity of incorporating interactive game design principles into packaging projects for clients.
3. Educational Toy Industry - The educational toy industry can utilize misdirection and confusion in packaging design to enhance the learning experience and engage children's curiosity.