Not Company, a Chile-based startup that specializes in vegan-friendly dairy options, recently expanded into the US market after successfully launching a variety of plant-based cheese, milk, and condiment products in Latin America.
To create its products, Not Company largely relies on an algorithm it created called Giuseppe, which is capable of learning and logging different combinations of plants that can replicate the taste, texture, and function of animal products. By using plant-based ingredients, the company is able to create more sustainable alternatives that are an excellent source of calcium, vitamin B12, and vitamin D.
Not Company's NotMilk is currently available from participating Whole Foods locations in the US, where consumers can pick up the plant-based alternative in both reduced fat and whole variations. A full selection of the company's products are also available in Chile, Brazil, and Argentina.
AI-Informed Plant-Based Dairy
Not Company Uses Its Giuseppe Algorithm to Test Its Formulas
Trend Themes
1. Plant-based Dairy Alternatives - The trend of creating plant-based dairy alternatives using AI algorithms can disrupt the traditional agriculture and dairy industry.
2. AI-powered Formula Development - The trend of using AI algorithms like Giuseppe to develop new products presents opportunities for disruptive innovation in the food industry.
3. Sustainable Dairy Production - The trend of using plant-based ingredients in dairy production presents opportunities for disrupting the animal agriculture industry and improving the sustainability of food production.
Industry Implications
1. Dairy Alternatives - The dairy alternative industry can take advantage of AI algorithms to create new and innovative products with plant-based ingredients.
2. Food Production - The food production industry can use AI algorithms like Giuseppe to decrease the reliance on animal agriculture and improve sustainability through plant-based production.
3. Retail - Retail spaces that offer plant-based dairy alternatives like Not Company's products have opportunities for innovative market positioning as sustainable and ethical food options become more popular.