Italian luxury casual-wear brand Napapijri has unveiled the Northfarer, a premium anorak adorned with the Norwegian flag. According to the company, the new piece is the first of five outwear items that will be launched over the coming months, all of which will belong to exclusive series.
Described by the brand as "the ultimate anorak experience," the new winter-ready jacket is made with recycled down-free padding insulation and features Napapijri's signature kangaroo pocket. In addition, the piece comes with an adjustable hood and elasticated trims, allowing wearers to modify its fit according to their preferences.
Currently, the Northfarer is being offered in two colorways, an ultra-sleek Black version, and a mountain top-patterned 'Mont Blanc' iteration. Additional drops included in the Napapijri outwear series will come from collaborations with brands such as Fiorucci and Moreno Ferrari.
Mountain Top-Patterned Anoraks
Napapijri Unveils New Eye-Catching Anorak Called the Northfarer
Trend Themes
1. Luxury Sustainable Fashion - The use of recycled down-free padding insulation in the Northfarer anorak provides opportunities for luxury fashion brands to incorporate sustainable materials and production processes in their collections.
2. Exclusive Series - Napapijri's plan to launch a series of five exclusive outwear items is a trend that other fashion and apparel brands can capitalize on to create buzz and generate higher demand for their products.
3. Collaborative Collections - The Napapijri outwear series that includes collaborations with brands such as Fiorucci and Moreno Ferrari creates an opportunity for other fashion brands to partner with well-known designers and boost their brand awareness through collaborative collections.
Industry Implications
1. Fashion and Apparel - The Northfarer anorak and Napapijri's exclusive outwear series are just a few examples of how the fashion and apparel industry continues to innovate and create new products and collections for customers.
2. Luxury Goods - The use of premium materials and exclusive series in Napapijri's product line provides opportunities for luxury goods brands to differentiate themselves from competitors and create more value for customers.
3. Sustainability - The use of recycled materials in the Northfarer anorak highlights the growing trend of sustainability in the fashion and apparel industry, giving opportunities to brands that prioritize sustainable materials and production processes in their collections.