The North Face Purple Label introduces some new, brightly colored pieces to protect hiking enthusiasts against the strong summer winds. The North Face Purple Label collaboration combines the high tech and high protection typical of its products with a fun African tribal-inspired pattern. North Face usually sticks to basic tones and hues for its designs, so these colorful combinations are very refreshing. The North Face Purple Label pieces include one jacket featuring purple with bright orange accents and another featuring popping red with yellow and white accents.
The series boasts pieces for men and women, including a mountain wind parka, a mountain wind vest and a flirty skirt. Each piece is extremely lightweight and 100% waterproof to keep you dry on a rainy day.
Tribal-Patterned Ponchos
The North Face Purple Label Boasts Bright Designs for Summer Outerwear
Trend Themes
1. Bright-colored Outdoor Wear - The trend towards incorporating fun and vibrant colors into traditional outdoor wear is an opportunity for disruptive innovation in the apparel industry by appealing to a broader consumer base.
2. Tribal-inspired Designs - The trend towards incorporating traditional tribal patterns into modern fashion is an opportunity for disruptive innovation in the fashion industry by tapping into cultural influences and diversifying product offerings.
3. Lightweight Waterproof Gear - The trend towards creating lightweight, waterproof gear for outdoor enthusiasts is an opportunity for disruptive innovation in the outdoor gear industry by providing greater functionality and mobility for a variety of outdoor activities.
Industry Implications
1. Outdoor Apparel - The North Face Purple Label's brightly colored and lightweight outdoor wear presents opportunities for disruptive innovation in the outdoor apparel industry through the incorporation of fun, protective and versatile designs.
2. Fashion - The integration of traditional tribal patterns into modern fashion presents an opportunity for disruptive innovation in the fashion industry by showcasing cultural and global influences that expand beyond typical Western aesthetics.
3. Outdoor Gear - The trend towards creating lightweight, waterproof gear for outdoor enthusiasts presents opportunities for disruptive innovation in the outdoor gear industry through enhanced functionality, technology and customer experience.