Nordstrom's fur ban will be put in place for 2021. As consumers become more conscious, they demand brands to be held accountable. The fur trade has been held under a microscope for years now, with shoppers demanding designers use faux fur alternatives instead of participating in unethical practices.
Nordstrom is responding to this seriously, going as far as to ban the sale of any product that was made with real animal fur and exotic animal skin. In an official statement, the brand said ""As part of our ongoing product evolution, we’ve been working with the Humane Society of the United States and recently made the decision to stop offering products made with genuine fur or exotic animal skin in any of our stores or online."
Retailer Animal Fur Bans
Nordstrom's Fur Ban Will Be Put in Place for 2021
Trend Themes
1. Fur-free Fashion - Disruptive innovation opportunity: Develop and market innovative faux fur alternatives to cater to the growing demand for cruelty-free fashion.
2. Ethical Consumerism - Disruptive innovation opportunity: Create platforms or tools that enable consumers to easily identify and support brands that align with their ethical values.
3. Animal Rights Advocacy - Disruptive innovation opportunity: Build technology-driven solutions that empower organizations and individuals to advocate for animal rights and transparency in the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop sustainable and cruelty-free manufacturing processes to address the increasing demand for ethical fashion.
2. Retail - Disruptive innovation opportunity: Integrate technology like blockchain to provide transparent supply chains and ensure the authenticity of fur-free and cruelty-free products.
3. Animal Welfare - Disruptive innovation opportunity: Utilize AI and machine learning to monitor and enforce ethical standards in the treatment of animals throughout the fashion industry.