For their Spring 2008 Ads, Nordstrom has teamed up with artist Ruben Toledo who painted 20-by-30 foot walls to serve as a backdrop for the models which were shot by fashion photographer Ruven Afanador. Toledo even painted ON the models for the campaign. The result is an artistic and stylish eye-candy.
“It's one thing to say that fashion and art go together and to show it by putting a model in an art gallery. We knew we didn't want to do that and we knew Ruben's artwork needed to be more than just a backdrop. Instead, what Ruben and Ruven came up with truly fused art and photography. The art became the environmentâ€"transcending the very idea of a backdrop. The result truly exceeded our expectations.†said Linda Finn, executive vice president of marketing at Nordstrom
Fashion Meets Art
Nordstrom Spring 08 Ads
Trend Themes
1. Artistic Collaborations - Opportunity for brands to collaborate with artists to create unique and visually captivating campaigns.
2. Fusion of Art and Fashion - Growing trend of combining art and fashion to create immersive and visually stunning experiences.
3. Interactive Advertising - Increasing demand for interactive advertisements that engage consumers through innovative techniques.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with artists to create standout marketing campaigns and enhance brand identity.
2. Art Galleries - Art galleries can leverage the fusion of art and fashion to attract new audiences and create immersive exhibition experiences.
3. Advertising Agencies - Advertising agencies can capitalize on the demand for interactive advertising by integrating innovative techniques and technologies into their campaigns.