The Nordstrom BEAUTYCYCLE is expanding its program into Nordstrom Rack stores after its Canadian launch in 2021. BEAUTYCYCLE is the retailer's beauty packaging take back and recycling program through which it accepts all brands and products regardless of purchase location. The BEAUTYCYCLE stations launched on March 21st across Nordstrom Rack locations and aim to tackle the abundance of plastic packaging that gets produced each year within the beauty industry -- an estimate of "more than 120 billion units" with only 9% being recycled.
Aiming to take back 100 tons of packaging to be recycled by 2025, the Nordstrom BEAUTYCYCLE is introducing boxes and recycling stations at all six Nordstrom and seven Nordstrom Rack stores across Canada.
Retailer Beauty Recycling Boxes
Nordstrom BEAUTYCYCLE Aims to Tackle Plastic Waste Across Canada
Trend Themes
1. Beauty Packaging Recycling Programs - Other retailers in the beauty industry can adopt similar programs to decrease plastic waste and promote eco-consciousness while providing a unique value proposition to customers.
2. Retail Sustainability Initiatives - Retailers across industries can follow Nordstrom's example by implementing recycling programs and initiatives that align with consumer values and promote sustainable practices.
3. Circular Economy in Retail - More retailers can explore the concept of circular economy by offering product take-back programs and reusing materials to reduce waste and create a more sustainable business model.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can adopt similar recycling initiatives for their packaging to reduce plastic waste and promote sustainability.
2. Retail - Retailers across industries can implement similar recycling and sustainability programs to appeal to customers who prioritize environmental consciousness.
3. Waste Management and Recycling - Companies in the waste management and recycling industry can partner with retailers to provide recycling opportunities and reduce the amount of plastic waste sent to landfills.