Nissan just came out with these too-cool-for-school ads this July and I must say, they all make Nissan look pretty badass. Advertising Agency TBWA/Toronto came up with clever slogans like, “No one ever felt inspired to write a song about a blender†and “There is a reason no one dreams about their first vacuum cleaner.â€
All three of the above ads basically sum up what Nissan aspires to be: inspirational, memorable and generally cool.
Implications - In a recent turn of events, consumers are pushing for more advertisements that trump the conventions of beauty by including 'regular' people. Thus, modern advertisements are calling for more rebellious models that speak to the more modern definition of what's attractive. Companies would be wise to capitalize on this by featuring ads that use more of these rebellious and out-of-the box models.
Too-Cool-For-School Ads
Nissan Goes Badass for Their Toronto Ad Campaign
Trend Themes
1. Rebellious-models - Opportunity for companies to feature ads with rebellious and out-of-the box models to appeal to the modern definition of attractiveness.
2. Non-conventional-advertisements - Demand for ads that go beyond traditional beauty standards, presenting 'regular' people as the face of brands.
3. Inspiring-slogans - Creating memorable and inspirational ads through clever slogans that resonate with consumers.
Industry Implications
1. Automotive - Automotive industry can explore using rebellious models and non-conventional ads to create a badass and memorable brand image.
2. Advertising - Advertising industry opportunities lie in developing campaigns that challenge traditional beauty standards and feature diverse models.
3. Consumer Electronics - Consumer electronics companies can incorporate inspiring slogans in their advertising to make their products more memorable and desirable.